MCOC (Midwifery Continuity of Carer) Implementation Challenges
Midwifery continuity of carer (MCOC), a care model where a woman has one primary midwife throughout her pregnancy, childbirth, and postpartum period, has been widely recognized for its benefits in improving maternal and neonatal outcomes. However, the successful implementation of MCOC is often hindered by complex challenges and barriers.
Background and Rationale
Importance of Midwifery Continuity of Carer (MCOC)
MCOC is a care model that involves a woman having the same midwife throughout her pregnancy, childbirth, and postpartum period. This approach has been shown to improve maternal and fetal outcomes, increase patient satisfaction, and reduce healthcare costs.
Key Benefits of MCOC
Research has identified several key benefits of MCOC, including improved birth outcomes, increased breastfeeding rates, and enhanced patient-provider relationships. A systematic review of 15 studies found that women who received continuous care from a midwife had lower rates of preterm birth, low birth weight, and cesarean section compared to those who did not receive continuous care.

Comparison with Other Care Models
MCOC has been compared to other care models, including the traditional hospital-based model. A study published in the Journal of Midwifery & Women’s Health found that women who received MCOC had higher rates of patient satisfaction and lower rates of anxiety and depression compared to those who received traditional hospital-based care.
Implementation Science Frameworks for MCOC
Several implementation science frameworks have been used to guide the implementation of MCOC, including the Consolidated Framework for Implementation Research (CFIR) and the RE-AIM framework. These frameworks provide a structured approach to understanding the factors that influence the adoption and sustainability of MCOC.
Complex Interventions in MCOC
MCOC is considered a complex intervention, requiring careful planning, implementation, and evaluation. A study published in the Journal of Advanced Nursing found that the successful implementation of MCOC required a multidisciplinary team approach, clear communication among stakeholders, and ongoing monitoring and evaluation.
Theoretical/Conceptual Framework for MCOC Implementation

Understanding Midwifery Continuity of Carer (MCOC)
Midwifery continuity of carer (MCOC) is a care model where a woman has one primary midwife throughout her pregnancy, childbirth, and postpartum period. This approach aims to provide personalized, continuous care, improving maternal and neonatal outcomes.
Implementation Science Frameworks for MCOC
Implementation science frameworks, such as the Consolidated Framework for Implementation Research (CFIR), can be applied to understand the factors influencing MCOC implementation. These frameworks consider the interplay between organizational, provider, and patient-level factors.
Complex Interventions in MCOC
MCOC is a complex intervention that involves multiple stakeholders, including midwives, obstetricians, and hospital administrators. The implementation of MCOC requires careful consideration of the organizational levels involved, including policy, practice, and individual-level factors.
Key Organizational Levels in MCOC
The key organizational levels involved in MCOC include: (1) policy level - development of guidelines and protocols; (2) practice level - implementation of care pathways; and (3) individual level - midwife-patient relationships.
Interaction Between Organizational Levels
The interaction between these levels is critical for successful MCOC implementation. For example, policy-level decisions can influence practice-level actions, while individual-level factors, such as midwife-patient relationships, can impact patient outcomes.
Focus of Research: Methods and Data Analysis

Overview of Methods Used in MCOC Implementation Studies
MCOC implementation studies often employ a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. This allows researchers to gain a more comprehensive understanding of the complex factors influencing MCOC adoption.
Data Collection Methods
Common data collection methods used in MCOC implementation studies include surveys, interviews, focus groups, and observations. These methods enable researchers to gather both quantitative and qualitative data on the factors influencing MCOC adoption.
Data Analysis Techniques
Data analysis techniques commonly used in MCOC implementation studies include thematic analysis, content analysis, and statistical modeling. These methods allow researchers to identify patterns and trends in the data and draw conclusions about the factors influencing MCOC adoption.

Implementation Science Frameworks
Implementation science frameworks such as the Consolidated Framework for Implementation Research (CFIR) and the Promoting Action on Research Implementation in Health Services (PARIHS) framework are often used to guide MCOC implementation studies. These frameworks provide a structured approach to identifying and addressing the complex factors influencing MCOC adoption.
Complex Interventions
MCOC is considered a complex intervention, requiring a tailored approach to implementation. Researchers often use implementation science frameworks and data analysis techniques to identify the key components of successful MCOC implementation and develop targeted interventions to address specific challenges.
Findings and Implications
Key Findings of MCOC Implementation Studies
A systematic review of 15 studies on MCOC implementation found that the continuity of carer model was associated with improved maternal and neonatal outcomes, including reduced cesarean section rates and improved breastfeeding initiation rates (Homer et al., 2014; Sandall et al., 2016).

Implementation Challenges and Barriers
Despite the benefits of MCOC, implementation challenges and barriers were identified in several studies. These included lack of resources, inadequate staffing, and insufficient training for midwives (Sandall et al., 2016; Homer et al., 2014).
Complex Interventions and Implementation Science Frameworks
MCOC can be considered a complex intervention, requiring the integration of multiple components and stakeholders. Implementation science frameworks, such as the Normalization Process Theory (NPT), can provide a structured approach to understanding and addressing implementation challenges (Funnell & Osterberg, 1997).
Midwifery Continuity of Carer and Policy Implications
The findings of this study have implications for policy and practice. Policymakers should consider the benefits of MCOC in improving maternal and neonatal outcomes, while also addressing implementation challenges and barriers (World Health Organization, 2018).

Future Research Directions
Further research is needed to explore the long-term effects of MCOC on maternal and neonatal outcomes, as well as to develop effective implementation strategies for this care model (Homer et al., 2014).
The findings of this study highlight the importance of considering the complex interplay between organizational, provider, and patient-level factors when implementing MCOC. Implementation science frameworks, such as the Consolidated Framework for Implementation Research (CFIR), can provide a structured approach to understanding and addressing implementation challenges. Policymakers should consider the benefits of MCOC in improving maternal and neonatal outcomes, while also addressing implementation challenges and barriers.